Introducing the SoCal Spa Wellness Collective.

Who We Are

The Southern California Spa Wellness Collective is a dynamic community dedicated to connecting, supporting, and elevating spa and wellness professionals across the region.

Rooted in a shared passion for holistic well-being, we bring together industry leaders, boutique spas, wellness retreats, and luxury brands to foster collaboration, innovation, and growth.

OUR SERVICES

At the SoCal Spa Wellness Collective, our goal is to support your growth—professionally and personally

  • For Spas

    Discover tools including job boards, SOPs, incentive plans, wage compensation information, effective retail and much more.

  • For Brands

    Resources are in place to support brand positioning, protocol enhancement, merchandising, increased visibility, and feedback opportunities.

  • For All Members

    Collectively, we foster connection, mentorship, education, growth strategies, and offer event programming.

  • Elevate and Educate: Deirdre Strunk, Suzanne Adams, and Mark Wuttke

    June 3rd | 12:00 PM - 1:30 PM

    Virtual

    Hosted by Deidre Strunk, this discussion will be broken into three segments, bringing together thought leaders to share their knowledge with our group.

    Topics include:

    Meet the Founders of SSWC

    Stop Showing Up & Throwing Up: A New Sales Playbook for Spas

    Arrows Up: Elevating Teams through Personal Alignment & High-Impact Leadership

  • Elevate & Educate: Mary Bemis

    July 8th | 12:00 PM - 1:00 PM

    Mary Bemis is a pioneering voice in spa journalism and the founder of Insider’s Guide to Spas, recognized for her decades-long legacy championing authentic wellness and spa culture.

    Together, we will discuss the state of the spa industry as we look ahead to Q4. 

  • Collective Connect: Newport Beach

    July 22nd | 12:00 PM - 5:30 PM

    Pelican Hill, Newport Beach

    What you can look forward to:

    Immerse yourself in an interactive experience with 15 spa and wellness brands. Attendees are encouraged to dress comfortably. 

    Enjoy a seated networking lunch with spa and resort professionals

    Participate in a roundtable discussion on pressing topics

    Chairs, tables, and event fixturing is provided by Living Earth Crafts

    60-minute discussion with Suzanne Adams - TEDx Speaker, Author & Mentor

  • Elevate & Educate: Mark Wuttke

    August 12th | 12:00 PM - 1:30 PM

    Virtual


    Mark Wuttke is a CEO advisor and leadership coach helping purpose-driven brands scale with integrity, strategy, and lasting impact.

    This session will highlight "From Order-Taker to Demand Creator: A Sales Workshop for Brand Founders." Kindly note: this special edition session will be $125 per ticket. 

  • Collective Connect: Beverly Hills

    September 23rd

    Team SSWC is headed to Beverly Hills this Fall for Collective Connect!

    Secure your spot in an immersive afternoon of discovery, connection, and opportunities for growth.

    More details will be shared in the near future.

  • GSN Sustainability Summit

    October 22nd + October 23rd

    Indian Wells, CA

    Team SSWC is headed to the desert for GSN’s Sustainability Summit!
    We hope to see you there.

OUR FOUNDING MEMBERS

Thank you to our inaugural partners! We are so grateful for each of your partnerships.

Contact Us

Interested staying in the loop? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!